28-29 November 2017 Risk Prevention, Crisis Manage...

28-29 November 2017 Risk Prevention, Crisis Management and Communications, Dubai – UAE


28-29 November 2017,

Dubai, UAE


Expect the unexpected and plan before a crisis happens

Crises are becoming part of everyday life, so we need to be prepared to deal with them. This workshop is for Board Directors and C Suite Executives who have the liability and responsibility of the safety and security of their employees and customers, as well as the assets and the reputation of the organization. In a crisis, it is the CEO and the Board Directors who face the media so learning how to manage crisis communications and being prepared are critical.


This 2 day interactive workshop will cover:

Day 1

  • The essence of Risk Mitigation and Crisis Management
  • The 4 Phases of Crisis Management
  • Brainstorming Session – Establishing potential risks for the region and/or company
  • Media and Information Management
  • Case Study: Managing Crisis
  • Reputation Management

Day 2

  • Crisis as marketing tool
  • Innovational Thinking
  • Simulation Exercise – Crisis in happy Land or in the “ We-can-do” company
  • What else can go wrong?
  • Back to the Future



Dr Bert van Walbeek

Dr. Bert van Walbeek has been an Hotelier for 45 years and Marketer of Tourism for 35 years, a Motivator and a Master of Disaster since 25 years and a lecturer for 15 years

He is actively advocating pro-active risk reduction and re-active crisis management as well as the need for rapid recovery support planning on all levels, from vocational employees to leading executives and from Destination Marketing Organizations & Authorities to International Headquarters.

He is also well-know as a speaker at many industrial and academic conferences and seminars, where his motivational and humorous manner of presentation were an inspiration for executives of like UNWTO, PATA, APEC and WTI . He is a renowned guest lecturer at Universities in China, Bangkok, Germany, Macau, Malaysia, the Netherlands, Taiwan and the United Kingdom

He created the crisis awareness brochure “ Expect the Unexpected “ , various educational & training modules on Risk Reduction and Recovery Management and co-authored with Dr. David Beirman the PATA publication “ Bounce Back “.

His company, The Winning Edge, is presently handling Crisis Prevention and Recovery Management projects in Bahrain, China (PRC), Taiwan, Macau (SAR), Mauritius and, of course, Thailand.


Who Should Attend?

This workshop is suitable for senior board directors, board secretaries or C Suite Executives who sit on a Board or a Board Committee, the Senior Executives who have responsibility for the safety and security of employees and customers, as well as the assets and the reputation of the organization.


Workshop Fees

Price per person for 2 day workshop

GCC BDI Members USD 3600

Non-Member USD 4000

Special rates are available for companies wishing to purchase multiple seats – please ask us for more information.

All participants who complete our workshops also currently receive free membership of GCC Board Directors Institute for one year.   


Register Today
Or contact us on or call +971 4 554 7967